scenestr Magazine To Be Released As 3D Interactive From June

The exciting technological advancement will help Australia's largest street press publisher include 5-second interactive clips within articles on a band or theatre production.

scenestr publisher, Howard Duggan, said he was "Tremendously excited to have early access to showcase the technological development. Australia was chosen as one of two countries for the initial rollout (Germany the other) because of its progressive music and arts scene. Sydney is one of the few western World Cities with Melbourne at its heels while Adelaide, for example, boasts the world's second-largest Fringe festival behind Edinburgh.”

"There will also be opportunity for advertisers to buy interactive ads. For example, a music festival could roll a five-second clip of the previous year's event on the page. A mobile phone manufacturer could rotate a 3-D view. The opportunities are almost endless," Mr Duggan said.

The ability to include smell and taste into paper has existed for 25 years. There is parallel investment working on incorporating sound into paper but that is still two to three-to-five years away. It is estimated that by 2030 most magazines will be offering interactive and sensorial editions covering everything from cooking to 4WD interests.

The first 3D edition of scenestr will drop nationally on 24th June with a high-profile international artist already locked in for the exclusive.